Alexander Wang Menswear Collection 2010

Yves Saint Laurent Menswear Collection 2010

Posted by: Michelle

Event Magazine

The following link shows the latest in all areas of events from contacts, creative, live and general events trends. Check it out: http://www.eventmagazine.co.uk/

London Gatwick Fashion Week 6 -9 August

"From the 6th- 9th August, stylists to the stars, Gok Wan and Kirsty Drury, will be descending on the airport to host its very own Gatwick Fashion Week and provide passengers heading off on holiday with this season's hottest style and fashion tips...

Complete with a glamorous catwalk 'runway' in the North Terminal, Gatwick Fashion
Week will see models showcase a selection of men's, women's and kid's summer holiday staples that can be found in the airport's stores - some of which have been recommended by fashion guru Gok himself.

And if that's not enough, to get travellers into the right holiday mood, passengers in need of some summer styling and fashion tips will be able to head to Gatwick Fashion Week's grooming area, where Kirsty and her team of stylists will be on hand to demostrate how to achieve the perfect beach or evening look. Plus, top make up artists from Mac and hair experts will be able to add a finishing touch to all summer makeovers...."

Press release from Brando-World

Although, this isn't a charity event, I still think its a good example since it received a lot of coverage and involved both, key fashion figures Gok and Kirsty as well as credible fashion brands such as All Saints, Superdry, Mac etc

Posted by: Michelle

Military Wifes Mayhem

Help for Heroes charity event is now following the blog of 'A military wifes mayhem'

Posted by: Grace

Tackle it!

A group we can really take inspiration from is another group of NTU students who produced the 'Tackle it' campaign....

I found their website http://www.tackleit.org/

A website is essential for us to market our event, providing the potential attendees with the information that they require - and also to show our passion and drive for this charity

Posted by: Grace

Ikon Magazine

Linked to the previous post, local magazines, newspapers and blogs will prove invaluable to us to provide the event with publicity and reviews, both before and after the event.

Ikon is a new magazine which lists all local events, showing location, pictures and reviews. The website is still under construction. However, the magazine is now available in many East Midlands stores for free

Posted by: Grace

Importance of PR: Fashion vs Cancer

Here's an old article I found about a group of Leeds Met Event planning students holding a charity fashion show called "fashion vs cancer" who got mentioned in the Leeds guide. It made me think and start to collect any website's, blogs and regional/local papers who would be willing to list, review or mention our event in their publication.

Posted by: Michelle

Following up from the earlier wristband post:

On this website, you can custom order your own wrist bands in a massive range of colours and create your own mould for the band:

http://www.adband.co.uk/silicon_wristbands.htm

Posted by: Michelle

Price Points

Each person who buys a ticket to the fashion show could also have to have a Help For Heroes charity band, or they could be included as part of the ticket price.

Posted By: Lottie

Dolce & Gabbana A/W 09 menswear collection

While they splashed their mostly conservative Men’s Fall 2009 runway with a bit of color for their main Dolce & Gabbana collection, the Italian duo went with a military vibe and a nod to Oscar Wilde in their D & G collection.
Set to the music of The Verve, Oscar Wilde quotes were displayed on the screen while the models showcased the Spring 2009 collection, which featured Ruritanian military jackets, distressed jeans and floral-printed velvets!

Posted By: Lottie

On the front of this months Elle magazine Lindsay Lohan wears military style boots with rock chic attitude



Posted By: Lottie

Little Shilpa AW 09-10 Collection

"Battle Royale"

Little Shilpa is one of the newest upcoming designers. Showcased at Lakme Fashion Week in Mumbai March 09

Working alongside a designer who's key inspiration is the military would be great for Help the Heroes. Press Release is also attached, with Little Shilpa's PR contacts.

Little Shilpa
Autumn/Winter 2009
Battle Royale

Little Shilpa raises the bar once more with her AW09 collection, drawing inspiration from the maharajas of yesteryear and translating the opulence into the present day.

By juxtaposing antiques medallions and vintage photographs with man made materials such as perspex the collection succeeds in putting a very modern twist on a time honoured tradition.

Gold, sand and khaki prove the base colour of most pieces, which are further enhanced by the typical mischievous touches synonymous with Little Shilpa. Jewel coloured piping, rich brocades and multicoloured ribbons moulded into oversized corsages give some idea as to the sheer decadence the new collection has to offer.

Key pieces include a Swarovski encrusted camouflage headpiece that nudges military garb into the luxury arena, a combat helmet adorned with aeroplane propellers and multilayered garrison caps compiled into an oversize bonnet. Whilst a neckpiece festooned with toy machine guns emphasises the message that the remnants of war and the military are with us every day.

This season the collection is full on fashion delving into both India’s complicated colonial history and the world’s current dark moments of the soul. Fusing together a madcap mix of East, West and everything in-between. whilst integrating obsolete luxury into a modern context ensures that Little Shilpa remains at the forefront of this iconic movement.

Stocked at My Sugarland.
Prices start at £40

For press enquiries, contact:
Lauren Martin
T: +44 (0)20 7436 9449
E: lauren@blow.co.uk

Posted by: Michelle

Army Wives

A different approach to the help for heroes charity event is by getting Army wives involved. The Vogue feature and the Military Wife Mayhem Blog (http://www.militarywifemayhem.com/) both take the point of view of the wife of a combat soldier.

Posted by: Michelle

Chefs for heroes

An Army marches on its stomach they say, so it's entirely appropriate that on the 2nd October London's top chefs will be cooking up a five course feast at London's Guildhall to raise money for troops wounded in Afghanistan and Iraq. The Chefs for Heroes gala dinner is being spearheaded by The Lanesborough's chef de cuisine, Paul Gayler, and dished up by an army of chefs from the UK's top restaurants including Andrew Bennett (Sheraton Park Lane), Gary Klaner (Landmark Hotel), Martyn Nail (Claridge's), Paul Bates (Intercontinental, Hyde Park Corner), Simon Young (The Jumeirah Carlton Tower, Knightsbridge) and Matthew Marshall (Chamberlain's Events). Having cooked for Royalty and pop icons such as Madonna, Mariah Carey and the late Michael Jackson, Paul's team will be serving up the most sumptuous menu using only the finest and freshest ingredients to London's glitterati in a bid to raise £300,000 for Help for Heroes, a charity Paul felt compelled to help after his son Lee was shot in the leg whilst serving with the Territorial Army in Afghanistan. Tickets cost from £500 and can be booked at www.chefsforheroes.org

Chefs for Heroes Paul Gayler Anton Mosiman Brian Turner Ainsley Harriott Simon Young Andrew Bennett Heston Blumenthal Cyrus Todiwala Matthew Marshall Gary Klaner Would any of these chefs be willing to partake in our event and provide a buffet? One of the things I noticed was the price of the ticket!! If we can make our event half as successful as this one, we can really make some money for such a worthy cause! http://www.helpforheroes.org.uk/chefs_for_heroes.html 12/08/09 Posted by: Grace

Written permission

As mentioned before on the blog, we are hoping to invite celebrities to our event. When researching on the Help for Heroes website, I found that the charity ask all events to write to them requesting written permission to contact the celebrities. This is something to bear in mind and leave time for when planning the event

Contacting Celebrities, Public Figures & Trusts

Please do not contact celebrities, public figures or Trusts without prior written permission from Help for Heroes. In some circumstances we have had several people contact the same individual, causing unnecessary distress whilst making Help for Heroes look unprofessional. Help for Heroes do not and cannot give you contact details of any celebrity or public figure, and it will be up to you to find these details if permission is granted. For permission please write to info@helpforheroes.org.uk

http://www.helpforheroes.org.uk/knowledgebase/questions/112/Contacting+Celebrities,+Public+Figures+&+Trusts

12/08/09

Posted by: Grace