






Vogue March 2010 Issue.






Written by: Riah Matthews
Published Nottingham Evening Post, Thursday 12 November 09
AT HOME in Woodthorpe in hoody and jeans, 16-year-old Alice Hillyer is every inch the typical schoolgirl. But in London Alice is known as Riley – and works as a model for the UK's number-one agency. This time last year, Arnold Hill student Alice – though she now prefers "Riley" – went on a school trip to the Clothes Show Live and was scouted by London-based agency Select, who picked the new name.
She said: "I was with my best friend who just said, Oh you're always getting scouted! I had done a bit of modelling before, so it wasn't a big shock." Riley now spends her spare time in London, taking part in shoots and castings.
Standing nearly 5ft 10in, she said she had always felt very tall compared to her school friends – but now felt small next to models she described as "massive". She said she juggled schoolwork with modelling and has had nine jobs since being spotted, appearing in teen magazines Sugar and Shout.
Riley has managed to stay modest and said she put any nasty comments down to jealousy.
She said: "In Sugar they were really nice pictures – everyone said it looked like me, but really different.
"It was weird to see myself. "At school once, the magazine was on the table and some girls were like, Oh my God, that's you! "My friends are all really nice – but I've heard some people say that I'm 'not even a good model'."
For each job Riley does the agency takes 20% of the fee; she gets to keep the rest. She said: "I have spent most of the money on clothes! Mum goes mad at me and says I need to save."
Riley said she wasn't sure modelling was something she would pursue full-time after school.
She said: "Next year I'd like to do beauty therapy at Clarendon College. "I want to get some qualifications before I go into modelling full-time."
The fashion industry has been criticised for the effect it has had on some young girls but Riley's mum, Jenny, a caterer, said she was happy for her daughter to pursue a career there.
She added: "Sometimes we worry about safety when she goes down to London, but she's very capable and sensible."
When Riley works away from home she stays with one of the bookers from her agency and navigates her own way to castings using the Underground. Jenny said: "I've been down with her before and traipsing around castings isn't much fun. It's much harder than a normal Saturday job."
Riley's 21-year-old sister Lucy also does some modelling and the agency has asked about her twin brother, Joe. Jenny said: "I'm not sure where we get all of our tall children from!"
Select Models will be looking for new faces exclusively at the Clothes Show Live from December 4-9 at Birmingham NEC.
For more information go to http://www.selectmodels.com/.
features@nottinghameveningpost.co.uk
More Models from Notts
Riley is not the only Notts model we have featured in the Evening Post. Remember these?
Lisa Bangert (right), former page three model, from Mansfield. She appeared as an extra in Tomorrow Never Dies.
Charissa Watson, from Sherwood, Miss Black Britain finalist 2008. The competition prompted a record number of comments on the Post website.
Tiffany Tyler, from Bramcote, is Miss Nottingham. She is the girlfriend of Forest player Robert Earnshaw.
Lea Walker, from Carlton, glamour model. The mum-of-three was the sixth person to be booted out of Big Brother 2006.
Would be great if we could get Riley or any of these local Nottingham Models involved with our event.
Posted by: Michelle Nielsen








Images from CatwalkPaul Smith Jeans have designed a T-shirt to support the launch of the new War Child Heroes charity album. Limited to 250 pieces, this fuchsia slim fit t-shirt features a repeat 'gun flower' print adapted from the featured album cover designed by John Squire.
War Child is charity that helps protect the most hard to reach children hit by war, poverty and marginalisation. February will see the launch of the new War Child Album which fuses the biggest names in music history with today's hottest artists. Tracks include Duffy covering Sir Paul McCartney’s "Live and Let Die", The Kooks covering The Kinks "Victoria" and Hot Chip covering Joy Division’s "Transmission etc.
All proceeds for both the album and the Paul Smith Jeans T-shirt will raise money for this important charity.
The t-shirt is made from Pima cotton and features an American seam across the shoulders. War Child logo is printed in blue on the nape and a Paul Smith signature logo tab is sewn to the left side seam.
I think Paul Smith would be great to try and contact for Help for Heroes. He has helped up with a number of charities including War Child 2009 (above) and the NSPCC 2007.Posted by: Michelle


started on Wednesday, May 27, 2009 4:06 PM in ASOS Today
In what is becoming one of the most highly anticipated events of the fashion calendar, ASOS has teamed up with the London College of Fashion once again for the LTD 100 collection.
Those with their fingers firmly on the fashion pulse will be well versed in the LTD 100 but for the uninitiated, here's the lowdown:
Each year ASOS asks students from the London College of Fashion to design one or more unique pieces to be sold on ASOS.com. We then enlist the help of a fashion insider judging panel – this year, designers Markus Lupfer and Tim Soar along with style blogger Susie Lau (Style Bubble) – who take on the tough job of whittling down the entries to just 100 pieces. To make things even harder, the judges must then select three winners in the categories of womenswear, menswear and accessories, plus one overall winner. Phew!
We spent the day with the panel at London College of Fashion to get an exclusive behind the scenes look at which pieces captured the judges' creative attention and of course, to give you a sneek peek at some of these one-off designs from the fashion stars of the future that you'll have the chance to buy when this year's LTD 100 hits the site...
Last year, this coveted collection sold out in less than two minutes, so be sure to make a note in your diary for this year's LTD 100 launch on 3 July 2009!
The collection is launched at the perfect time to work with the charity event - would ASOS and/or LCF like to get involved to make it a student event through and through
Posted by: Grace
LONDON - TV retail expert Mary Portas has teamed up with Grazia to open a 'Living and Giving' shop at the Westfield London shopping centre to raise money for Save the Children as well as Barnardos and Mind.
The luxury second-hand goods store will open between 4 and 27 June and will be staffed by celebrity volunteers, celebrity ambassadors, Grazia staff and charity helpers, along with handpicked fashion designers, writers and stylists invited by Grazia.
Westfield London has donated the retail space in the high-end Village area of the complex and Portas has teamed up with the weekly glossy magazine to encourage its fashion-savvy readers to give unwanted products to the shop. Grazia has also asked the world's most influential people and desirable brands to donate
This is an interesting event to look into, as it is another way of raising money for charities through fashion. Also Grazia and Mary Portas could be kept in mind with regard to sponsors and donations as they both support charities.
http://www.marketingmagazine.co.uk/news/909579/Grazia-retail-guru-Mary-Portas-team-Westfield-luxury-charity-shop-initiative/
It has been confirmed today that from September 7th-11th, London’s Oxford Street will cement its fashion credentials by hosting the country’s first high street fashion week.Over five days, the magic of trade-only events such as London Fashion Week will be brought to the enjoyment of Oxford Street shoppers, through a range of fashion shows, exhibitions, designer trunk shows and launch parties.
The face of the ‘High Street Fashion Week on Oxford Street’ is Alesha Dixon, who was voted ‘High Street Fashion Queen’ by 100,00 West End shoppers who were asked to vote for their favourite high street fashion icon.
The department stores confirmed to be taking part are: Selfridges, Debenhams, House of Fraser and John Lewis, alongside retailers such as Marks & Spencer, Faith, Topman, Uniqlo, Next, Office, River Island, Knickerbox and Clarks. The stores plan to feature special exhibitions of their collections, offer money-off promotions and extend their opening hours to host late-night shopping evenings. Paul Costelloe, a London Fashion Week veteran designer, will even be popping in to John Lewis to hold a fashion show to introduce his new collection.
The event has the full backing of the British Fashion Council, as its chairman Harold Tillman said: "As we prepare to celebrate 25 years of the British Fashion Council and London Fashion Week in September, we are pleased that High Street Fashion Week on Oxford Street is joining the celebrations and supporting the high street, retail industry and its diverse talent."
The project is being managed by the New West End Company, who are dedicated to driving forward London’s West End as the world’s top shopping destination. It is supported and run by major retailers and property owners in nearby Bond Street, Oxford Street and Regent Street.
www.highstreetfashionweek.com
By Olivia Bergin
Published: 4:18PM BST 21 Aug 2009
Posted by: Michelle
By Olivia Bergin
Published: 4:48PM BST 13 Aug 2009
It’s a hazy time in fashion at the moment. While the world of high fashion lies dormant, the high street is preparing to make that tricky transition from bikinis to autumnal wares.
This period of serenity is the calm before the fashion-month storm, which kicks off with shows in New York in September. But somewhere over in the deep commercial depths of Canary Wharf last night, a fashion rendezvous was going full swing at the top of the HSBC tower.
Those bright young things lucky enough to have secured themselves a place on the bank’s prestigious graduate training scheme had pooled their time and resources to stage an impressive charity fashion show in aid of Fairbridge, a charity which helps deprived children across the country.
The bank’s huge boardroom was transformed from conference space to catwalk, as models (all of whom, in fact, have day jobs with HSBC) paraded up and down the runway in the name of charity.
A notable list of brands lent their support to the event – the catwalk show kicked off with the ubiquitous House of Holland (designer Henry Holland’s infamous slogan T-shirts are adored by the fashion pack. Think: “I’ll show you who’s boss Kate Moss”); a collection of dresses and jeans from Cheap Monday; and high street favourites L.K Bennett and Orla Kiely.
The remarkable £15,000 raised during the evening was generated through ticket sales, and raffle and charity auction. The money will go to Fairbridge, who support 13-25 year-old inner city youths with education and confidence-building, through a range of diverse activities such as windsailing to cooking. The charity’s CEO, Andrew Pervis, used to be the chief executive of organic beauty company Neal’s Yard before dedicating his time to helping underprivileged youngsters.
A highlight of the evening occurred when ‘Mrs. Ab-Fab’, fashion PR guru Lynne Franks, took to the stage. She wasn’t strutting her stuff on the catwalk, but provided an inspiring insight into her work over the past 25 years in the fashion industry, regaling the assembled bankers on how she instigated London Fashion Week by putting up tents around London in which designers could stage their shows.
I found this interesting how even HSBC Bank has put on a charity fashion show. It could also help us with our ideas of how to put on the event and raise money.
http://www.telegraph.co.uk/fashion/fashionnews/6023137/HSBC-Charity-fashion-show.html