Grazia and retail guru Mary Portas team up for Westfield luxury charity-shop initiative
LONDON - TV retail expert Mary Portas has teamed up with Grazia to open a 'Living and Giving' shop at the Westfield London shopping centre to raise money for Save the Children as well as Barnardos and Mind.
The luxury second-hand goods store will open between 4 and 27 June and will be staffed by celebrity volunteers, celebrity ambassadors, Grazia staff and charity helpers, along with handpicked fashion designers, writers and stylists invited by Grazia.
Westfield London has donated the retail space in the high-end Village area of the complex and Portas has teamed up with the weekly glossy magazine to encourage its fashion-savvy readers to give unwanted products to the shop. Grazia has also asked the world's most influential people and desirable brands to donate
This is an interesting event to look into, as it is another way of raising money for charities through fashion. Also Grazia and Mary Portas could be kept in mind with regard to sponsors and donations as they both support charities.
http://www.marketingmagazine.co.uk/news/909579/Grazia-retail-guru-Mary-Portas-team-Westfield-luxury-charity-shop-initiative/
Posted By: Lottie
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