Tweed

"Last Saturday (15th August), London was besieged by a veritable monsoon of breeches and bicycles, 'tally-ho's and 'I say's, lambchops and handlebars (both the 'tache and rather necessary bicycular accouterment), as well over 100 be-tweeded chaps and chapettes embarked on a 20-odd mile two-wheeled saunter through town.

Beginning, aptly enough, with a meander down Saville Row, they rolled at a most gentlemanly pace through the West End, around Regent's Park, along the Embankment and across the City, ending up (after a brief sojourn at Tour de Ville for a spot of tea and cake) at the Bethnal Green Working Men's Club – where prizes were given for dapperness and moustachioed finesse, and many a cucumber-tinged Hendrick's and tonic was supped in the process."

http://www.urbanjunkies.com/london/party-pics-archive-09/0130-tweed.html








I thought this was such a quirky and fun way to promote Hendrick's Gin and links in well with the stereotypical view of the brand. Perhaps when thinking of ways to raise money for 'Help for Heroes', something like this would be great to aspire to.

Posted by: Michelle