British film industry announces Help for Heroes Initiative

On November 23rd 2009, British film industry will honour men and women of the armed forces by launching their biggest ever charity DVD initiative.

Retailing at £9.99, HEROES: The Greatest War Movies Ever is being produced with the aim of raising over £1 million for wounded soldiers. £7 out of every DVD sold will be donated straight to the Help for Heroes charity.

The archives have been thrown open to the public who are being asked to decide their favourite films to help compile the DVD. The Great Escape, Apocalypse Now, Lawrence of Arabia: it's hoped that HEROES will contain the definitive collection of the best scenes from all time classics.

You can vote online at www.heroesdvd.co.uk

Every penny of profit will go to the Help for Heroes charity. The money raised will go towards building new Army Recovery Centres (ARC), which will provide care for seriously wounded or long term sick soldiers.

Says Ross Kemp: 'The money raised from this DVD will go towards helping some very brave young men and women who have been wounded in the service of our country. They do not consider themselves to be Heroes; we know differently. We may not be able to prevent them getting wounded, but by supporting projects like this one we can do something to help them get better.'

http://www.newcultureforum.org.uk/home/?q=node/578

Posted By: Lottie Mather