Posh-swaps, the clothes swap website is holding it’s first ever clothes swap party in London. The party which will include a pamper treatment, glass of wine and goody bag for each guest will be held on 17th September from 7.30pm until 10pm at St Michaels and All Angels church in Chiswick.
Posh-swaps.com is a website where users can swap, buy and sell second hand, vintage and recycled clothes for free. The latest plan to hold clothes swap parties in various locations around the UK in collaboration with Total renewal beauty and Style to Wear, Personal Styling, reflects the growing popularity of clothes swapping and second hand clothes. The website has proved a huge success, but many swappers also want to combine the clothes swapping with a social event and the opportunity to look at the clothes up close. The pampering treatments provided by Total Renewal will allow swappers to really relax and enjoy themselves.
Clothes swapping parties which are also referred to as swishes originated in the US. Their popularity has quickly grown in the UK as consumers abandon fast fashion in favour of sustainable style. This change in consumer behaviour is due to a much greater awareness of both the environmental and ethical issues surrounding fashion and the current economic conditions. The main reason that clothes swapping parties are so popular though is they are a great way for friends to get together and have fun. A great alternative to the traditional girly shopping trip.
Each attendee at the Posh Swap Clothes Swap party will be asked to bring along 5 pieces of unwanted clothing that someone else would be delighted to receive. All of the clothes will be laid out so that swappers can browse and socialise while enjoying a drink before the beginning of the swap is announced. Once the swap begins, swappers can claim up to 5 pieces of clothing. Swappers will also have the opportunity to indulge themselves with either a mini manicure or neck and shoulder massage and one lucky person will receive a styling and makeover session.
September 1, 2009 by annabellaplum
http://centreforsustainablefashion.wordpress.com/2009/09/01/swap-shop-event-in-london/
This is a great case study for us to take inspiration from when thinking about our Swap Shop for our Boots for Troops campaign
Posted By: Lottie Mather
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